In a bold stroke of marketing genius, Chipotle is turning the unlucky aura of Friday the 13th on its head by offering a tantalizing buy-one-get-one (BOGO) deal. The twist? It’s inspired by tattoos that echo Chipotle’s aesthetic. This quirky, temporary tattoo promotion is set to capture the imagination of the inked and ink-curious alike, inviting customers to indulge in their favorite burritos or bowls without the full price tag according to Google Trends.
For just one hour on June 13, Chipotle enthusiasts can embrace their inner rebel by sporting a tattoo, temporary or otherwise, to snag this delectable BOGO deal. This clever campaign taps into the growing appreciation for personal expression through tattoos, while simultaneously enhancing Chipotle’s brand narrative. The promotion is a testament to how food brands are increasingly leaning into pop culture trends to create memorable, buzz-worthy experiences.
Adding another layer of excitement, Chipotle has also introduced an Adobo Ranch dip, spicing up their menu with a new flavor profile that’s sure to please adventurous palates. This dip is not just an accompaniment; it’s a conversation starter, inviting customers to experience Chipotle’s menu in fresh, unexpected ways. By aligning with tattoo culture, the brand is not only celebrating individuality but also fostering a sense of community and inclusivity.
Chipotle’s Friday the 13th campaign is more than just a promotional gimmick; it’s a cultural moment that brings food and self-expression together in an unprecedented way. As food brands continue to innovate in the realm of marketing, this initiative begs the question: How will other brands break conventional marketing molds to create unique, personal connections with their audience?
